Utilizing Social Media Tools for Success
Advanced and effective social listening requires tools. These tools allow us to analyze, track, and respond in real-time to our customer’s needs and demands. Without them, you could be losing many great opportunities and the chance to correct issues that need immediate attention. It’s first important to explain how and where these tools are used. We’ll provide you with some insight, so you can make use of the resources that are at your fingertips and how enhancing these efforts with tools that can grow your business, substantially.
Identifying Your Audience and Where They’re Hanging Out
If you provide a product, service, fundraise, or rely on any type of end-user to achieve your objectives, social listening is important. The reality of modern business is that people will talk about you, your company, and your products, online. Finding these customers can be a challenge. If there are obvious places that you can find them such as on Yelp or Facebook, that’s a great start. Add into that equation many other social media outlets, and the task can seem overwhelming. Other places that customers might be mentioning your company includes sites like:
- Angie’s List and more
Even if your company can please its clients 100 percent of the time, social listening still helps. Social media tools can actively scan the web in real-time to detect the overall reputation of your business. This includes identifying emotional verbiage, buying signals, customer service concerns, and more. Being able to determine the pulse of your customers can help you in many ways.
Perhaps one of the most beneficial things that social listening can provide a company with is the chance to see the products and services their customers are seeking. Another benefit is being able to determine how potential customers are searching for your business. Crisis management is also possible with social listening. Everyone has heard of the executive that had a wild vacation or a divorce that didn’t show them in a good light. With social listening, intervening immediately is possible. Avoiding exaggerated rumors and blatantly false claims can save your business from a detrimental decline. Social media tools can find these issues and bring them to your attention, so you’ll be able to set the record straight and not have to worry about the company or your reputation.
Examples of popular social media tools include:
- Audiense and more
Tracking Your Customers in Real Time
Another major benefit of utilizing social media tools is that you’re able to track demographical information about your customers. Knowing where they live, work, eat, and play can provide you with a wealth of information to find them and get your newest and hottest offerings in front of them. This information can also be helpful when dealing with customer service concerns. For example, if the shipper you use isn’t getting your products to clients in time, you may consider changing shippers or limiting your exposure to that market.
Get the Social Media Tools You Need with NetBase
NetBase offers many products and services that’ll help you get the right message out to the right clients at the right time. As an industry leader, they’ve helped many large corporations and small businesses thrive. Be sure to check out the wealth of information provided for free on their website. If you want to take your efforts and results to the next level, get in touch with NetBase, today.